
Get Content Workflows Right - Best Practices from Media Execs
The explosion of visual content is almost unbelievable, and creative, marketing, and ad teams are struggling to keep up.
The question is: How can you find, use, and monetize your content to the fullest?
Find out on January 14th as industry pioneers from Forrester Research and media executives reveal how the industry can better manage and monetize their content in the era of AI.
Save your spot to learn:
What is reshaping content operations
Where current systems fall short
How leading orgs are using multimodal AI to extend their platforms
What deeper image and video understanding unlocks
Get your content right in 2026 with actionable insights from the researchers and practitioners on the cutting edge of content operations.
Join VP Principal Analyst Phyllis Davidson (Forrester Research) and media innovation leader Oke Okaro (ex-Reuters, Disney, ESPN) for a spirited discussion moderated by Coactive’s GM of Media and Entertainment, Kevin Hill.
The Story
Bill Wilson learned the hard way that truth does not arrive in court the way it lives in a man’s chest.
On the night it happened, Bill’s truth was sharp and straightforward. A shadow moved where it shouldn’t have. A hand flashed. Fear rose like a struck match. Bill believed—still believes—that he acted to protect his life. In the seconds that followed, he saw only the threat, not the angles, not the distance, not the escape routes that existed but went unused. His truth was forged in adrenaline and certainty.
The court’s truth began calmly and methodically. In the prosecutor’s office, Bill’s night was reduced to timelines and statutes. Deadly force, they said, is not a feeling; it is a rule. Was the threat imminent? Was the response proportional? Could the retreat have been safely made? They shaped the truth around evidence—camera footage, measurements, text messages pulled from phones. What Bill felt mattered less than what could be proven.
The jury received the truth in pieces. They saw still frames instead of motion, transcripts instead of tone. Some jurors felt sympathy; others felt unease. They were instructed to weigh reason over fear, law over instinct. In deliberation, Bill’s certainty thinned. The jurors argued not about who Bill was, but about what the law required. When they returned, their truth was unanimous and heavy.
Only then did the defense lawyer try to preserve Bill’s truth. He spoke of human reaction, of how danger compresses time. He argued that Bill was not reckless but merely/ unprepared. But defenses cannot rewrite choices already made. The law in North Carolina drew its line, and Bill’s actions fell on the wrong side of it.
Prison was quiet in a way Bill had never known. In the quiet, he replayed the night and saw what planning might have changed: training that taught restraint, a plan that emphasized avoidance, a pause that allowed retreat. Prevention, he realized, is its own form of courage.
Bill’s truth still lives with him. But it is no longer the truth that decides his days.
Don’t learn the law from a cell. Learn it before you ever need it.
Bill Wilson’s story is not about intent—it’s about preparation. His life changed in seconds, not because he wanted harm, but because he did not fully understand how the law defines deadly force, avoidance, and responsibility. The courtroom did not judge Bill by his fear; it judged him by rules he never planned around.
Education changes outcomes. Knowing when not to act, how to disengage safely, and how the law evaluates every decision before, during, and after a critical incident can mean the difference between going home and going to prison. Prevention is not weakness—it is foresight. Planning is not paranoia—it is protection.
Training that emphasizes situational awareness, lawful use of force, de-escalation, and post-incident legal realities gives you options when seconds matter. Legal education clarifies what prosecutors, juries, and judges are taught long before you ever face them. These tools don’t just protect cases—they protect lives, families, and futures.
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There’s no cost to get informed, no risk to start learning, and no excuse to leave your future to chance. The decisions you make today can determine where you sleep tomorrow.
Education. Prevention. Planning.
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